Where to base yourself in Korea — the best areas and neighborhoods, and how to pick the one that fits your trip.
The smartest way to choose where to stay in Seoul is to think north vs south of the Han River first, then narrow to a neighborhood. North (Myeongdong, Jongno, Hongdae) is traditional and central — ideal for first-timers; south (Gangnam, Jamsil, Suseo) is modern, with shopping, Lotte World, and the SRT to Busan. This guide compares nine areas and helps you pick the one that fits your route, not just the most famous name.
